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Privacy Policy


The Privacy Policy explains how we use the information we collect about you, how you can inform us that you prefer to limit the use of this information and the procedures we have to protect your privacy.

We are committed to protecting your privacy and our use of your Personal Data is governed by this Privacy Notice. On this site, “us” and “we” mean all UK companies in the plc group that collects and use your information in the manner described in this Privacy Notice. Any reference to “you” or “your” refers to any person whose Personal Data we process.

What information do we collect?

We collect your personal data and other information when you make a purchase, use or register into our products and services (including navigation.com stores, which are branded by Original Equipment Manufacturers (“OEMs”) and operated by us), take part in campaigns or research or otherwise interact with us. This includes the following categories:

Product and service activations

HERE products and services may require electronic activation, where your device and application type, as well as unique device, application, network and subscription identifiers, are sent to HERE.

Use of products and services

These records typically include IP-address, access times, the sites linked from, pages visited, the links and features used, the content viewed or requested, browser or application type, language, and other such information. See also our Cookie policy.

Our applications may contact our servers periodically, for example, to check for updates or to send us information relating to service usage. Additionally, we may invite you to join voluntary product and service improvement or research programs where detailed information is collected. See Supplements to this Policy for more details.

Your transactions with us

We maintain records of your purchases, downloads, the content you have provided us with, your requests, agreements between you and HERE, the products and services provided to you, payment and delivery details, your contacts and communications and other interactions with us.

Positioning and Location data

Location-based services establish location through the use of satellite, mobile, Wi-Fi, Bluetooth Low Energy (“BLE”) or other network-based positioning methods. These technologies may involve exchanging your location data and unique device and mobile, Wi-Fi, Bluetooth, or other network related identifiers with HERE. Our products may operate on multiple device platforms, applications, and services which may also collect your location data. We do not use this information to identify you personally without your consent.

When you use our location based services and features, for example, location-based search, navigation, and routing, or request for map data, your location data is sent to HERE to serve you with the right content, which may also include location-based advertising.

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